Privacy Policy

Last updated on October 1, 2012

Wappworks Studio Inc’s Privacy Policy is designed to provide clarity about the information we collect and how we use it to provide a better social gaming experience. By accepting our Privacy Policy in registration or game installation, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

1. Introduction

Wappworks Studio Inc. (“Wappworks”) develops and publishes web and mobile apps. It also operates several websites aside from this website. In this policy, “Wappworks” refers to Wappworks Studio Inc. and its Affiliates, which shall mean subsidiaries, parent companies, joint ventures and other corporate entities under common ownership. We may also refer to Wappworks as “We” or “Us”.

This Privacy Policy describes:

  1. the information We collect, how We do so and the purposes of our collection
  2. how We use and with whom We share such information
  3. the choices you can make about how We collect, use and share your information
  4. how We protect the information We store about you

If you have questions regarding this Privacy Policy or our collection and use of information, please email your queries to info@wappworks.com.

If you access our games from a third party Social Networking Site (“SNS”), you may be required to also read and accept the SNS Terms of Service and Privacy Policy.

2. Information We Collect

Information about You Received from an SNS

When you use any Wappworks services at an SNS such as Facebook or Google +, where our service may also be referred to as “games”, “applications” or “app”, you allow Wappworks to access certain information from your profile for that site. The information you allow Wappworks to access varies by game and SNS, and it is affected by the privacy settings you and your friends establish at the SNS. You can control and find out more about these settings at the SNS where you play our games. For example, Wappworks may access and store some or all of the following information, as allowed by you, the SNS and your preferences:

  1. your first and last name
  2. your profile picture or its URL
  3. your user ID number, which is linked to publicly available information such as name and profile photo
  4. the user ID numbers and other public data for your friends
  5. the login e-mail you provided to that SNS when you registered
  6. your physical location and that of your access devices
  7. your gender
  8. your birthday

By using Our services through an SNS, you are authorizing Wappworks to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the SNS could provide to Wappworks through the SNS Application Programming Interface (“API”).

Information We Collect from You Directly

When you interact with the Service (whether or not on an SNS), at www.wappworks.com, or any Wappworks-owned website, We may collect and store information from you directly as described below:

Registration Information

We may allow you to “register” with Us by using Facebook Connect or other SNS authentication options to create an account or profile within the Service. We may also provide a more typical registration flow where you may be required to provide the following information: your age or birthday (for age screening and/or to better understand who our users are); your first and last names; your e-mail address; a password and other information that helps Us confirm that it is you accessing your account.

We may also offer you the option to complete a user profile that is visible to other Wappworks users. Your user profile may include: a profile photo; one or more game username(s); your gender; biographic details that you provide; links to your profiles on various SNS; details about the games you play; and a Wappworks user ID number that is created by Wappworks and used to identify your profile.

Information We Receive or Collect When You Access Wappworks Services on a Mobile Device

If you Wappworks services on your mobile telephone or other mobile device, including iPads and tablets, We collect mobile device identifiers, including MAC Address, and IP Address. In certain games We will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, geo-location or e-mail address.

Customer Support Correspondence

When you ask for assistance from our Customer support team, We will collect and store the contact information you provide (generally your name and e-mail address), information about your game play or activity on the Service, and your user ID number. We will also store the correspondence and any information contained within.

SMS Notifications, Push Notifications & Local Notifications

We receive and store the information you provide, including your telephone number, when you sign up to have SMS notifications sent directly to your mobile phone. These messages notify you of in-game activity and may allow you to play the game from your phone.

With your consent We may send push notifications to your mobile device to provide game updates and other relevant messages. You can manage push notifications from the “options” or “settings” page within the relevant game. You may also be able to manage them from your device’s settings page for the relevant game.

We may send local notifications to your mobile device to provide game updates and other relevant information. You can manage local notifications from the “options” or “settings” page within the relevant game.

Technical and Usage Information

When you access our websites or play our games, We collect (i) certain technical information about your mobile device or computer system, including MAC Address, IP Address and mobile device ID; and (ii) usage statistics about your interactions with the Service. This information is typically collected through the use of server log files or web log files (“Log Files”), and tracking technologies like third party game analytics service providers and browser cookies to collect and analyze certain types of technical information. Some of the cookies the Service places on your computer are linked to your user ID number(s). For more information on how We utilize cookies and other tracking technologies please review the “Cookies and Automated Information Collection” portion of Section 3 (“How We Collect Information about You”).

3. How We Collect Information about You

We may collect information about you in any one or more of the following ways:

Information about Users and Service Use Patterns

When you use one of our services, Wappworks collects and stores certain information that you provide directly or through the SNS or other third party website that is offering our game(s). To provide a richer game play and social experience, We also collect information about your service usage and interaction with other players and the Service. The bulk of this information is collected and stored through the use of Playtomic Analytics and Log Files, which are files on our web servers that record actions taken on our games and websites.

Communications Features

You may be able to take part in certain activities on our websites or games that give you the opportunity to communicate or share information not just with Wappworks, but also with other users of our Service. These include:

  1. participating in player forums and message boards
  2. posting public comments to other users’ profiles or gameboards
  3. sending private messages or invitations to other users, either directly on our websites or to their e-mail accounts
  4. competing and/or coordinating with other users in multiplayer games
  5. chat with other users
  6. posting photos

We may record and store archives of these communications on Wappworks-managed databases to protect the safety and well being of our users and Wappworks’ rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.

Cookies and Automated Information Collection

When you access the Service, We collect certain technical information in order to (i) analyze the usage of our sites and services; (ii) provide a more personalized experience; and (iii) manage advertising. We and service providers acting on our behalf, such as Google Analytics, use Log Files and tracking technologies to collect and analyze certain types of technical information, including cookies, IP addresses, device type, device identifiers, browser types, browser language, referring and exit pages, and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, game state and the date and time of activity on our websites or games, and other similar information. In some cases, We will associate this information with your user ID number for our internal use.

We may also employ other technologies including HTML5 local storage to help Us to prevent fraud, remember your in-game preferences and speed up load times.

You can set your web browser to warn you about attempts to place cookies and or access HTML5 local storage on your computer or limit the level of access. If you disable cookies and/or HTML5 local storage, you may lose some of the features and functionality of playing our games, as Wappworks cookies and HTML5 local storage are necessary to track and enhance your service experience. Please note that companies delivering advertisements in our games or on our websites may also use cookies or other technologies, and those practices are subject to their own policies.

Other Sources

We may collect or receive information from other sources including (i) other Wappworks users who choose to upload their email contacts; and (ii) third party information providers. This information will be used to supplement your profile – primarily to help you and your friends connect. It will be combined with other information We collect.

4. How We Use the Information We Collect

In general, We collect, store and use your information to provide you with a safe, smooth, efficient, and customized experience. For example, We may use information collected from you in any one or more of the following ways:

  1. to create your service accounts and allow the use of our services
  2. to identify and suggest connections with other Wappworks users
  3. to enable user-to-user communications
  4. to provide technical support and respond to user inquiries
  5. to prevent fraud or potentially illegal activities, and enforce our Terms of Service
  6. to deliver and target advertising
  7. to notify users of in-app updates
  8. to provide in-app leader boards and promote in-game user achievements
  9. to solicit input and feedback to improve Wappworks products and services and customize your user experience
  10. to inform users about new products or promotional offers
  11. to engage in commonly accepted practices, such as contacting you at the email address We have on file if you are a potential winner in a sweepstakes

One important use of your information is communication. If you have provided your e-mail address to Wappworks, We’ll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-game activity, including comments from friends, notifications about in-game status such as “new turn available” as well as notifications of gift and friend requests. Some messages, such as invites for friends to join you in a game, may include your name and profile photo. We may also send promotional e-mail messages and promotional SMS messages (“Promotional Communications”) directly or in partnership with parties other than Wappworks. Each Promotional Communication will generally offer recipients choices about receiving additional messages.

5. Sharing of Your Information

We will share your information (in some cases personal information) with third parties, that is parties other than Wappworks, in the following circumstances:

Third Party Service Providers

We will provide your information to third party companies to perform services on our behalf, including payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist Us in our marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on Wappworks’ behalf.

Friends and Other Wappworks Players

Some of Our services support and may encourage interaction among users. In some Wappworks services, your SNS friends will see your name, profile photo and descriptions of your game activity. In other Wappworks services, friends and other players be able to see your game profile, which may include your name or a “game name” and your profile photo, which in certain cases can reveal your SNS User ID number. Other players may also be able to send you application requests or even friend requests through the related SNS’ communication channels.

Advertising of Third Party Products and Services

We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give Us your consent.

We may share (i) aggregated information (information about you and other users collectively, but not specifically identifiable to you); (ii) anonymous information; and (iii) certain technical information (including IP Addresses, MAC Addresses for mobile devices and mobile device IDs) to develop and deliver targeted advertising in the Service and on the websites of third parties. We may also allow advertisers to collect these types of information within the Service and they may share it with Us. Advertisers may collect this information through the use of tracking technologies like browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience).

Our collection, use, and disclosure of anonymous or aggregated information are not subject to any of the restrictions in this Privacy Policy.

Safety, Security and Compliance with Law

Your information, and the contents of all of your online communications (including without limitation chat text, voice communications, IP addresses and your personal information) may be accessed and monitored as necessary to provide the Service and may be disclosed: (i) when We have a good faith belief that We are required to disclose the information in response to legal process (for example, a court order, search warrant or subpoena); (ii) to satisfy any applicable laws or regulations (iii) where We believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction; (iv) when We have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person or the public generally; and (v) in order to protect the rights or property of Wappworks, including to enforce our Terms of Service.

Sale or Merger

In the event that Wappworks undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, We may transfer all of your information, including personal information, to the successor organization in such transition. If material changes to Wappworks’ privacy practices will occur as a result of the business transition, We will notify you and other users (in the manner described in Section 8) of the business transition prior to transferring your personal information.

6. Privacy Policies of Linked Sites and Advertisers

Our websites and games may contain advertisements from companies other than Wappworks that may link to their own websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.

7. Security of Your Information

Wappworks implements reasonable security measures to protect the security of your information both online and offline, and We are committed to the protection of customer information.

For user accounts registered directly with Wappworks profile information is protected by the password each member uses to access their online account. It is important that you protect and maintain the security of your account and that you immediately notify Us of any unauthorized use of your account. If you forget the password to your Wappworks account, the website allows you to request that instructions be sent to you that explain how to reset your password. When you sign into your account or enter payment information (such as a credit card number when purchasing virtual currency), We encrypt the transmission of that information using secure socket layer technology (“SSL”).

While We take reasonable precautions against possible security breaches of our websites and our customer databases and records, no website or Internet transmission is completely secure, and We cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe (including your account password), and to log out of your account after use. If your SNS account is hacked, this may lead to unauthorized use of your Wappworks games, so be careful to keep your account information secure. If you have questions about the security of our websites, please contact Us at info@wappworks.com.

Unfortunately, the transmission of information over the Internet is not completely secure. Although We strive to protect your personal data, We cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once We have received your information, We have procedures and security features in place to try to prevent unauthorized access.

8. Changes to Our Privacy Policy

We may make P3P – compact machine-readable – policies and headers available. If we do so, we will try to ensure that they are consistent with this human readable policy. However, in the event of a conflict between a machine-readable policy and this policy, this (human readable) policy will control.

If We decide to make material changes to our Privacy Policy, We will notify you and other users by placing a notice on wappworks.com or by sending you a notice to the e-mail address We have on file for you. We may supplement this process by placing notices in our games and on other Wappworks websites. You should periodically check www.wappworks.com and this privacy page for updates..